I have always wanted to write a post that will draw more attention, create interest & desire and in turn see people engaging with the post but for several, years constructing such post have always been the challenge. This happens to a lot of people and they wonder why some other posts get engaged and others don’t.
Here are some keynote to consider when writing a post that will draw more attention
1. Share the story, not the headline
it’s easy just to set post and forget it, grabbing some headlines, adding some hashtags, set your post times, and calling it a day.
Guess what? Social Media channels are already filled with that – you need to be different?
When writing and sharing content, make sure to take time to read (or at least scan) the post and look for that interesting quote, that shocking statement that will catch attention and then recommend readers to click through.
doing that will trigger two things:
1) It adds much more interest to your post and
2) It shows you want readers to take action.
Compare these two examples:
“Ten ways to enhance your engagement metrics”
“‘Hashtags and photos are not enough to gain engagement anymore – but these 10 tactics will really help you stand out’
Which of these is more interesting? exactly. You’ve also chosen the one that is most likely to be clicked/shared.
2. Pick a lane and stay in it
when you blur the lines, your message loses its clarity, thus making it less interesting to the reader.
Determine which of these four lanes your posts falls in, and keep the content in that lane
– Informative which deals with what happened?
– Analysis which deals with what does it mean? This is the why behind the what.
– Assistance deals with, how can I do that?
If you follow anyone on any blog or website, you will have seen the “five ways to…”, “15 tools you need to…”, “How you can grow engagement with…” etc. this kind of post shows you are providing assistance to your audience
3. Share honest and authentic content
Some unfiltered honesty here: If you’re putting out posts about how someone can “master a digital marketing strategy in five easy steps”, you’re part of the problem.
Stop sharing this kind of post. Stop writing it.
It’s not honest, it’s not original (sadly), and once someone clicks through and tries out the doomed-to-failure advice, you mark yourself as someone who shares clickbait material that seems interesting, but is really garbage.
Bottom line – You don’t have to overstate or mislead to be interesting. Be honest and authentic. So, instead of five easy steps… (which is untrue), maybe focus on one key step that is essential along with some practical advice and tools to bring that step to life.
4. Find better content
As you know, content is king. And while the first three tips above are helpful, at the end of the day, you actually need content. And not just any content. Interesting content.
Fortunately, there is no shortage of good ways to get high-quality content that is interesting and worth sharing. Over the years, I’ve utilized several sites that serve up quality material. Some of my favourites include DrumUp, AllTop, Feedly, and Buzzsumo.
Are there others that have worked for you in the past? Share them in the comments below.